Our commitment
RealtyEngine AI is built for real estate professionals who are subject to the Fair Housing Act, state and local fair-housing laws, and MLS advertising rules. We believe automation should make compliance easier, not riskier — so fair-housing review is a default step in every generation run, not an optional add-on.
MLS-safe vs. branded copy
Every listing generates two versions of written copy:
For syndication
Neutral, fact-based description language intended for MLS input fields and syndicated feeds (Zillow, Realtor.com, etc.), where advertising rules are strictest and steering language is prohibited outright.
For your channels
Voice-matched copy for your own website, social captions, email, and flyers — still fair-housing screened, but written to reflect your brand tone rather than MLS field constraints.
Both versions are generated from the same listing facts, so you never have to reconcile two different stories about the same property.
The automated fair-housing screen
Generated copy passes through a two-layer review before it is marked ready to publish:
- Pattern layer — flags language associated with protected classes under federal law (race, color, religion, sex, disability, familial status, national origin) and common steering phrases (e.g. "perfect for a young family," "walking distance to church," "no wheelchairs").
- Model review layer — an AI review pass re-reads the copy in context to catch subtler phrasing that a keyword pattern would miss, and suggests a compliant rewrite.
Flagged copy is held back from auto-publish and surfaced to you with the specific phrase and a suggested fix, so you can approve, edit, or regenerate before it goes live.
What the screen does not replace
Automated screening reduces risk but does not eliminate the need for human judgment. You — the licensed agent or brokerage — remain responsible for reviewing and approving all content before it is published, syndicated, or sent to a lead. RealtyEngine AI is a drafting and review aid, not a substitute for your own fair-housing training or your brokerage's compliance policies.
AI-generated visuals
Walkthrough films and cinematic renders are AI-generated visualizations produced from listing photography — they are not recorded video of the property. We label them as such across the product and expect agents to disclose this to consumers where required by state disclosure rules or MLS policy.
RealtyEngine AI supports equal access to housing regardless of race, color, religion, sex, disability, familial status, or national origin, and provides tools to help our customers meet their fair-housing obligations in every piece of listing marketing they publish.
Questions or a flagged issue
If you believe a piece of generated content raises a fair-housing concern, or you have questions about how the screen works, contact us at compliance@realtyengineai.com.